In a refreshing yet unexpected move, ride-hailing platform Yango, which is also the newest entrant in the market, publicly acknowledged Careem’s role in being the pioneer and shaping Pakistan’s mobility landscape.
Last month, in shocking news Careem announced it would stop all its ride hailing operations in Pakistan, after being in the country for more than eight years. Where any other competitor would have heaved a sigh of relief and rejoiced in acquiring Careem’s clientele for itself, Yango took the high route and commended Careem’s service and quality of operations.
Earlier this week, Yango posted a striking red-and-white visual on LinkedIn with the bold words “To the Pioneer,” saluting Careem for revolutionizing the way Pakistan moves and establishing new milestones in convenience and trust. The post also included an announcement for Yango’s upcoming launch of Yango B2B, a smarter mobility solution tailored for corporates and businesses in Pakistan.
This move was rather unusual but definitely was appreciated. What truly stood out was the tone. Rather than viewing competition as rivalry, Yango chose to recognize and respect legacy. And the gesture didn’t go unnoticed. The corporate community, including marketing professionals, HR and procurement people, startup founders, and tech executives, lauded the move in the comments under the post. Many reposted the message, calling it “mature,” “classy,” and “a new benchmark for brand communication in Pakistan.” Some even highlighted how rare it is for brands in this space to celebrate each other so openly, especially given the cutthroat nature of the business.
The LinkedIn post, with the hashtag #ChaloPhirSe, ended with the line: “We look forward to serving companies, empowering drivers, and moving the nation forward, together.” The post not only honored Careem for all the work they did in introducing ride-hailing to a market like Pakistan, but also signaled a fresh start for corporate mobility in Pakistan, one where collaboration may just take center stage.
Shortly after going live on LinkedIn, the post began gaining a lot of traction within the corporate sector. What began as a mere acknowledgment of an industry pioneer turned into a heartwarming moment for many working professionals in Pakistan in no time. Employees from various industries such as tech, HR, procurement, media, and even logistics began reposting and leaving comments, not just on Yango’s gesture but on what it meant for the ecosystem at large.
Professionals particularly highlighted the tone of respect and warmth, the aim to move forward with innovation, and the refreshing maturity of a new entrant acknowledging a former market leader.
Many wrote about how rare it is to see such humility in corporate communication, which is often thought of as an ecosystem where egos run high and everyone is busy bringing down the competition. They also noted how it resonated with a working-class audience who have partially grown up using Careem as part of their everyday hustle.
With this tribute, Yango also hinted at the next chapter in Pakistan’s mobility landscape with the company gearing up to introduce Yango B2B, what the company claims to be a smarter mobility solution curated specifically for businesses and comes with features such as centralized billing, flexible ride options, priority drivers with higher ratings, route optimization, dedicated POCs and real-time control that will prove to be beneficial for organizations by simplifying daily commute needs for their employees all while ensuring transparency and maintaining cost-effectiveness.
Companies interested in streamlining their employee travel or exploring this solution can learn more at: https://yango.com/en_pk/business_to_business_rides/
