According to the Pakistan Stock Exchange (PSX), from January 2009 to December 2018, investments in stocks produced the highest returns compared to other asset groups. Compared to other investment options such as gold, real estate and bonds that offer returns based on a fixed rate, most Pakistanis assume that investing in the stock market is too risky. It is for this reason that most Pakistanis do not invest in the stock market.
What if it wasn’t as risky as before to invest in stocks? Nurture is a startup that introduces Secure Investing, a revolutionary definition of investment. Safe investment helps consumers by giving them exclusive discounts on their future purchases, to recover any losses they can suffer on their investments.
How is it working? It’s easy. Let’s say you’re investing PKR 5,000 in a single stock and losing PKR 500, which is 10% of your investment. The next time you dine out with a bill of PKR 5,000, Nurture will give you this cash back as a 10% discount. It’s not only about eating out, but also about any other purchase. There can only be two results if you invest in the stock market; either you make a profit or you get a discount on your next purchase, keeping your investment safe and sound.
What is even better is that they offer micro-investments, meaning that with a very small sum you can start investing! Zahra Ayub, a graduate of NUST and the sole founder, is launching the venture. She has already applied for a patent in the US and very soon she will introduce the platform in Pakistan.
You can also visit their blog if you have any questions to learn more about funding and investing in the stock market.
