ZIC Motor Oil recently made waves across Pakistan with an innovative Out-of-Home (OOH) campaign that has everyone talking. The creative execution featured mannequins posed as workers installing billboards, creating such a realistic effect that many passersby initially thought it was real. This bold idea grabbed instant attention on the streets and quickly became a trending topic online.
On LinkedIn, one user summed it up perfectly: “Is it just me or ZIC oil billboard on Jail Road, Lahore with a dummy worker on board is really cool?! Whoever thought of it, I am clapping for you.” Others chimed in with praise such as, “For once I thought it was real 👀”, “Excellent marketing, excellent idea indeed 💯… really an eye-catching advertisement 🤩”, and “It forces you to look twice at least, so I’ll consider this as a win.” Viewers in different cities shared their excitement too: “There is one in Karachi too on Shahrah-e-Faisal. Kids liked it because of the novelty of the idea.”
This campaign wasn’t limited to one location—it was executed on a national scale, covering all major cities of Pakistan. Its central communication focused on ZIC Motor Oil’s proud global standing as “Korea’s No. 1 Brand”, developed with the world’s No. 1 Base Oil, reinforcing its promise of superior quality and value for Pakistani consumers.
The buzz, the engagement, and the positive public sentiment all highlight the campaign’s success. More than just an ad, it became a conversation starter, demonstrating how ZIC continues to break clutter and set new standards in marketing creativity. As one of the most prominent players in Pakistan’s lubricants market, ZIC remains firmly focused on growth, innovation, and building strong connections with its customers. What started as a mannequin on a billboard has transformed into a national-level dialogue about creativity, brand visibility, and market leadership. With strong global credentials and heavy investment in Pakistan, ZIC is not just fueling & lubricating engines it’s fueling conversations and driving growth across the oil sector.
