In the recent episode of Nida Yasir’s morning show, she raised concerns about processed food, particularly chicken nuggets, saying that “nothing is real anymore.”
Nida Yasir’s concern took social media by storm, and she was trolled by most netizens. However, some were quite confused, wondering if her concern was genuine. What if the chicken nuggets they or their kids consume are made with ingredients are real?
In response to these concerns, Dawn Foods, Pakistan’s leading frozen food producer, has launched a new campaign that sheds light on how its chicken nuggets are made. The campaign addresses the key question that most consumers ask: What really goes into the chicken nuggets we eat?
Their recent advertisement revealed that the quality and authenticity of the chicken nuggets can be checked through the inner color. If the nuggets are white from the inside, it means that they are made of the best quality breast meat. In contrast, if the nuggets’ interior is pale or yellowish in color, it means that they contain, by-products, or mixed chicken parts instead of premium-quality breast meat.
This has raised awareness among people concerned about the chicken nuggets they purchase from grocery stores across the country. People have now started scrutinizing the nuggets by checking their inside color and quickly determining whether they are made with real chicken or not. This newfound awareness has enabled many consumers to rethink their food choices, questioning the quality of processed and frozen chicken products.
In the end, Dawn Foods’ campaign emphasizes that its chicken products, including chicken nuggets, are made with the highest-grade breast meat, ensuring both authenticity and quality. It also takes pride in the premium-quality breadcrumbs it uses for coating, which provides satisfying crispiness with every bite.
Dawn Food’s clarification through this campaign is a testament to its commitment to providing its consumers with the best-quality snacks. Their transparent approach totally aligns with the public’s growing desire for more compliant labeling and more significant insights into the food they consume on a daily basis.
