In 2023, Google played a major role in creating 864,600 jobs in Pakistan by helping businesses grow through platforms like Google Search, Google Ads, Google AdSense, Google Cloud, and YouTube. This growth marks a significant 111% increase from 2020, according to the “Economic Impact Report: Agay Barho: Empowering Pakistan’s Digital Economy.”
Through Google Ads, businesses reached larger audiences, creating the need for more staff in areas like customer service and operations. This, in turn, boosted job opportunities across various sectors. The Android ecosystem also contributed by supporting 100,400 jobs within Pakistan’s app development industry in 2023—a 3% increase from the previous year.
As businesses expand, they’re also relying on freelancers with specialized skills in areas like game testing, translation, copywriting, and graphic design. Google’s digital tools and solutions have empowered these professionals, especially in high-demand fields such as digital marketing and cloud computing. This shift not only supports Pakistan’s economy but also opens doors for more individuals to take on high-value roles.
