Pakistani startup Sukooon Wellness has made the country proud by winning the prestigious Global Image Award for Excellence in Wellness Innovation at GiA Middle East 2025, held in Dubai on 29th August. The award, presented under the patronage of H.H. Sheikha Salama Tahnoon AlNahyan, was received by Rohail Ahmed Sheikh, Founder and CEO of Sukooon Wellness. This recognition is regarded as one of the highest honors for leadership, innovation, and excellence in the region.
Sukooon Wellness, a homegrown wellness brand, has rapidly carved its space in the market by offering high-quality essential oils that are PCSIR-tested and sourced from imported, halal-certified ingredients. With a strong focus on purity, trust, and community, the brand has been redefining wellness standards in Pakistan.
The recognition at GiA Middle East is a testament to Sukooon’s entrepreneurial spirit and its ability to compete on the global stage. What began as a wellness venture with a vision to improve quality of life has now turned into a brand that carries Pakistan’s name internationally.
Speaking on the occasion, Rohail Ahmed Sheikh shared his gratitude for the award, stating that this recognition motivates the team to continue raising the bar in the wellness industry. With a 100 percent satisfaction guarantee on its products, Sukooon continues to build trust among its customers while showcasing the potential of Pakistani startups to achieve global acclaim.
Sukooon’s win at GiA Middle East 2025 reflects not only the brand’s dedication but also the growing impact of Pakistan’s startup ecosystem worldwide.
Along with this milestone, Sukooon Wellness continues to serve its customers through a diverse product portfolio. Its best-selling essential oils, such as Joint On Oil, Nrv On Oil, DePiles Oil, and Nite On Oil, remain customer favorites for their quality and effectiveness. The brand has also expanded into supplements, offering scientifically formulated solutions like Nugizer for men’s vitality and Nuglow for skin and overall wellness. This combination of natural oils and supplements positions Sukooon as a holistic wellness brand committed to improving lives.
