Mercantile, Pakistan’s Apple Authorized Distributor, has officially launched the Mercantile Protection Plan – Powered by SureCover, a new customer-first initiative designed to make iPhone ownership safer, smarter, and more worry-free.
The launch comes at a time when demand for Apple products in Pakistan continues to rise – especially with growing excitement around the iPhone 17 series and iPhone Air. As more consumers invest in premium devices, protection and after-sales reliability have become increasingly important.
For over six years, Mercantile has officially brought Apple products to Pakistani consumers, ensuring access to genuine devices, official warranties, and dependable after-sales support. As the country’s trusted Apple partner, Mercantile says customer feedback remains central to its strategy – and the Protection Plan is a direct response to real user concerns.
What is the Mercantile Protection Plan – Powered by SureCover?
The Mercantile Protection Plan provides 12 months of damage protection starting from the date of successful registration. It is designed to cover some of the most common – and costly – risks faced by smartphone users.
The plan includes coverage for:
- Front screen damage
- Back glass damage
- Liquid damage (a benefit not commonly offered in Pakistan)
- 2-year warranty coverage (1 year Apple official warranty + 1 additional year extended by Mercantile)
This means that if your iPhone screen cracks, the back glass breaks, or liquid accidentally damages your device within the first year, you can have it repaired or replaced under the Protection Plan terms.
Eligibility & Registration
The Mercantile Protection Plan is available exclusively to customers who purchase their iPhone through Mercantile’s authorized retail network.
To activate the coverage, customers must:
- Complete the free registration at https://sure-cover.com/register-protection-plan
- Register the device within 30 days of iPhone activation
Once registered, customers can enjoy enhanced peace of mind knowing their device is covered against unexpected incidents.
Extra Warranty – At No Extra Cost
Along with damage protection, customers are automatically enrolled in a 2-year warranty program, which includes:
- 1 year of Apple’s official warranty
- 1 year extended by Mercantile
This extended warranty offering has already received a positive response from iPhone buyers nationwide, reinforcing Mercantile’s commitment to long-term customer support.
Built Around Real Customer Needs
Smartphones are an essential part of everyday life — from work and business to content creation and communication. Accidental drops and liquid spills are common risks, and repair costs can often be significant.
The Mercantile Protection Plan is designed to reduce repair stress, unexpected expenses, and uncertainty. It aims to give customers confidence that their investment is protected.
With the Mercantile Protection Plan, it’s more than just extended coverage – it’s Mercantile’s commitment to keeping your iPhone in safe hands.
