Daraz, the leading e-commerce platform of Pakistan is successfully running its online business not only in Pakistan but in various countries of Asia. The platform prioritizes the needs of customers as well as the sellers that have made this platform grow successfully in South-Asia within no time.
According to the officials, Daraz has recently won the ‘E-Mall of the Year’ along with the ‘CSR Initiative of the Year’ award by the “Retail Asia Awards 2021.”
The innovations and performance of Daraz in the e-commerce market were honored and appreciated by the Retail Asia Awards 2021; where the numerous accomplishments of this platform were also been noticed for the past 2 years.
DarazMall has tremendously provided its services throughout the pandemic of COVID-19 despite facing major challenges but the exceptional strategies followed by the brand for providing high-quality products made the brand a deserving winner for the E-Mall category.
The CEO of Daraz Group, Bjarke Mikkelsen has also stated in his recent interview that stabilizing logistics and supply chain remains the biggest challenge during a pandemic because of the uncertain situations. DarazMall focuses on developing a secure as well as a premium channel where not only the customers but the sellers are also a significant part of the business.
COVID-19 pandemic has affected the world and many businesses have failed to maintain their position; however, Daraz due to the implementation of its strategic decision has made it possible to grow the business during this uncertain hard time. In 2020, when the coronavirus was at its peak, DarazMall provided the facility to get millions of products at your doorstep.
During the strict lockdown in 2020, Daraz has delivered over 700,000 packages containing only the essential items like health and hygiene products, grocery items, household items, apparel, electronics.
dMall has over 3000 authentic local and international brands registered with almost more than a million high-quality diversified product range. In 2020, Daraz accelerated the growth of brands and grow the business. The most significant act of Daraz is to ensure the availability of the product by the seller’s end to each customer; whereas, this makes the relation of the customer and seller more strong in terms of online shopping.
The services of Daraz made DarazMall a significant catalyst in the e-commerce industry that majorly contributes not only to the economy of Pakistan but Sri Lanka, Bangladesh, Nepal, and Myanmar also.
Moreover, the brand has been awarded the CSR Initiative of the Year award in the recognition of its Seller Stimulus Program. According to the sources, over 150,000 Daraz-dependent vendors are the part of this program where the traditional offline businesses are also included; this has helped the economy of many Asian countries to be stable throughout the pandemic due to on-time deliveries of essential items.
Where millions of people lost their jobs and set for unpaid work, the stimulus initiative by Daraz saved many vendors by increasing the commission costs of sellers and makes it easy for the sellers to earn during the crisis of pandemics.
Daraz also collaborates with the government by maintaining the standard operating logistics and procedures where they made Daraz a platform that invites various traditional offline sellers to sell their products online. This initiative helps many vendors to earn during the uncertain pandemic period.
Bjarke Mikkelsen also said that they are deeply honored to be awarded with the ‘E-mall of the Year’ and the ‘CSR Initiative of the Year’ awards. He added that winning these both awards are a testament to their commitment to South Asia and they really look forward for their growth along with their communities in various regions.
Enabling the access of millions of products to customers via one platform and breaking the barriers of earning online for sellers through easy means have made Daraz an outstanding place to understand the power of e-commerce.
The list of achievements of Retail Asia Magazine highlighted the achievement as well as the stimulus initiatives of Daraz that have also been recognized for this award includes:
1) Single virtual mall connecting over 2,500 brands directly to the South Asian consumers and by providing space to more than 60K+ new SMEs on Daraz during pandemic.
2) Growing to a million-dollar business by enabling the local sellers to complete 1.9+ million orders in only May, 2020 during a challenging year of pandemic.
3) For increasing $500,000 commission waiver for supporting businesses and also supporting the development of the e-commerce industry in various regions by maintaining trust and quality-services.
Daraz is truly dedicated with its growth and development; however, the main focus of the brand is to satisfy their each and every customer with the high-quality product and on-time delivery. The platform has set strict terms to save the customer from counterfeit products or from getting the product late; moreover, the customer services of the company are also much appreciated by the consumers.
