Meta is testing a new paid subscription for Instagram that offers users extra features and more control over their experience.
One of the main features being tested is the ability to watch stories anonymously, meaning users can view content without their name appearing on the viewer list.
In addition to anonymous viewing, the subscription includes several new tools. These features allow users to create unlimited audience lists, giving them more flexibility in choosing who can see their stories.
Users can also save more story highlights and use animated “super hearts” to react to content in a more engaging way. Another feature being tested is extended story visibility, which allows stories to remain visible for a longer period than usual.
This new subscription is currently being tested in selected countries, including Mexico, Japan, and the Philippines. Meta has said that the purpose of this trial is to understand what kind of paid features users find useful and are willing to pay for.
Despite these new options, Meta has confirmed that the main Instagram experience will remain free for all users. The company wants to explore premium features without affecting the core functionality of the platform.
Experts believe that this move could open new revenue streams for Meta while offering advanced tools for users who want a more personalized experience.
