Samsung has taken another playful dig at Apple, poking fun at the rumoured exclusive Burgundy colour expected to arrive with the iPhone 18.
The South Korean tech giant suggested that the shade may not be entirely new, pointing out that Samsung introduced a similar burgundy finish in its smartphones around four years ago.
The remark adds another chapter to the long-running rivalry between the two smartphone manufacturers, who frequently compete over design, features and marketing strategies.
The playful exchange highlights how smartphone brands use social media and promotional campaigns to draw attention to similarities between their products.
While Apple has yet to officially confirm the iPhone 18’s colour options, the discussion surrounding the Burgundy finish has already sparked interest among technology enthusiasts.
Samsung’s comment appears to suggest that the colour trend is familiar territory for the company, turning a potential design feature into another lighthearted moment in the ongoing competition between the two tech giants.
