Monday, November 25, 2024

Al-Haj Automotive (Pvt.) Ltd & Euro Oil conducts an event to mark the launch of Proton Genuine Oil (powered by Petronas) for exclusive use in Proton Vehicles

Al-Haj Automotive (Pvt.) Ltd – the progressive assemblers and distributors of Proton Vehicles in Pakistan has emerged as one of the leading players in Pakistan’s automotive landscape with the recent launches of Proton X70 & Proton SAGA.

In line with its vision to introduce set new industry standards, Al-Haj Automotive recently conducted an event, in collaboration with Euro Oil (the exclusive distributor of Petronas Lubricants in Pakistan) at Royal Swiss Hotel to launch “Proton Genuine Oil – powered by Petronas” for exclusive use in Proton Vehicles. Mr. Mustafa Burak Isildak, Market Manager and Sales Director – PETRONAS Middle East and Turkey , Mr. Sohail Ahmed COO Euro Oil, Mr. Usman Shami Director – Euro Oil and Mr.Ibad Jamal, Director Marketing & Sales – Al-Haj Automotive also graced this occasion.

Al-Haj Automotive has always strived to introduce industry best standards in its products and services and the launch of Proton Genuine Oil (PGO) in a forward step in this regard.


Petronas is known for producing globally high performance lubricants that powers racing and rally cars including Formula 1 & Moto GP to name a few. Globally, Petronas has been the official fluid partner of Proton since 1989. This global alignment followed suit in Pakistan that culminated in the signing of this agreement between the top management of Al-Haj and Euro Oil.

During the launch event of Proton Genuine Oil (PGO), it was told that this oil will be available at all Nationwide Proton 3S Dealerships.  PGO is equipped with the most advanced API Grade that will help in enhancing engine performance and enable longer change intervals thereby reducing cost of maintenance. This is welcome news for Proton Customers who were longing for a one stop solution for their vehicle maintenance needs. 

As per reliable sources it has also been learnt that just like the launch of PGO – Al-Haj is planning to introduce more value added services for its customer in the near future.

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