Best known as Mr. Mahir – the fastest growing home services & personal care startup of Pakistan, has transformed itself to Mahir Company.
Having 100,000+ active users, 6,000+ registered vendors, & 150,000+ app installs, Mr. Mahir has had already established itself as a household name. However, the name did not comply with the management’s vision to include all segments of the society and not make it gender-specific. Owing to the introduction of new services, geographical expansion, and in-house team’s growth, the company has moved one step ahead to be called Mahir Company.
They are the first to introduce online booking of on-demand home maintenance services, including electricians, plumbers, carpenters, painters, AC technicians, geyser technicians, and cleaning services in Pakistan. These services can be booked through the Mahir Company app in four major cities of Pakistan, including Lahore, Karachi, Islamabad, and Rawalpindi. As Mr. Mahir, they offered multiple online platforms for connecting professionals with customers. However, with their rebranding, they have come with a state-of-the-art and user-friendly Mahir app and have now become an app-based one-stop solution.
Six months ago, they also started offering on-demand Personal Care services, including facial, waxing, massage, manicure, pedicure, hair treatment, makeup, and mehndi in Lahore. Reportedly, they have the integration of many more verticals in the pipeline. Thus, Mahir Company is potentially the much needed “Super App” of Pakistan.
Mr. Mohsin Ishfaq, one of the co-founders, stated, “It has been a chaotic journey, but a fruitful one nonetheless. And in no way have we achieved our mission yet. When we started, the market was a wreck—growing unemployment, majorly due to COVID and the impact on the economy. Due to the spread of COVID, vendors were also struggling to find employment. It was Mr. Mahir who took the privilege to provide chances of self-employment to the skilled members of the society. We ensured safety and built trust with both our vendors and customers. Today, we are a healthy number of Mahirs, backed by strong numbers and no intentions to stop.”
Evidently, this app will breed earning opportunities for professionals and make the life of customers convenient through hassle-free online bookings. Within just 3 years of its operations, Mr. Mahir (now Mahir Company) has already mushroomed the willingness and passion for self-employment, and the growing number of professionals on their platform signifies this claim.
Speaking about why and how they started with Personal Care as an offering, Mohsin stated, “There was a constant void. We knew we wanted to empower women. Also, we knew there were skillful women in the local personal care market who couldn’t work because of the inflexible working hours. We identified the problem and included them in our model.”
Since one of the major concerns that arise with letting an unknown enter your house for any service has always been the safety of your family and the sanctity of your homes, they catered to this agenda in their business model. Committing to safety, Mahir Company has collaborated with Tasdeeq Pakistan and ensures all its service providers are verified. Skilled and reliable professionals are just ‘3-clicks away‘ on the app and, upon booking, will be at your doorstep in just 60 mins.
