In an extraordinary turn of events, by selling the largest number of smartphones in the United States during the third quarter of this year, Samsung defeated fierce rivals Apple in the latter’s home ground. According to the latest released survey, the Korean technology giant achieved this huge victory for the first time in three years.
The article first quoted in the Korea Herald, shows that this year, Samsung gained a substantial 33.7 percent market share in the United States. Second came Apple, which was followed very closely by LG. Samsung’s success was largely helped by its mid-tier and budget smartphones, according to the survey. During this quarter, the brand new Samsung Galaxy S20 was also a big driver of sales.
So, why did Apple, of all places, falter in the US? The delayed launch of the company’s iPhone 12 series is a big factor here, which meant that the Cupertino giant was unable to get the sales boost this quarter that it expected. Usually, in September, the company releases the latest iPhones, which is towards the end of the third quarter. However, this time, the company delayed it until October, so any rise in revenue would be reported in the results of the fourth quarter.
This quarter, Samsung has not only dominated the US, but also the world. It sits atop the global market with a huge 21.9 percent share, led by Chinese rivals Huawei and Xiaomi, with 14.1 percent and 12.7 percent of the market respectively. With 11.9 percent of the global market under charge for the third quarter, Apple ranks fourth globally.
