Coca-Cola has launched a special edition flavor called “Coca-Cola Ultimate” in collaboration with Riot Games, a popular video game company. This new flavor is targeted towards the gaming community, which has become an important demographic for food and beverage brands.
Starting from June 12th, the Ultimate flavor will be available in the United States and Canada in both regular and sugar-free versions. It will also be introduced globally this week. Coca-Cola has been introducing unique flavors for some time now, but the specific flavors used in these beverages remain a secret. The company ensures that the distinctive Coca-Cola taste is always present, with innovative flavors comprising around 10% of the overall taste.
