Concave AGRI, a pioneering force in Pakistan’s agricultural sector, received the prestigious P@sha Award for Excellence in Agricultural Services. The ceremony, held in Karachi on October 26, 2023, celebrated Concave AGRI’s outstanding contributions to agricultural innovation and community engagement.
The success of Concave AGRI lies in its revolutionary approach to agriculture in Pakistan. They have integrated a comprehensive suite of services spanning the entire agricultural value chain, exhibiting a persistent commitment to advancing farming practices in the country. Furthermore, their achievement owes much to the distinct services offered by various brand arms:
- Kissan Madadgar provides invaluable expert advisory services, offering farmers the guidance they need to optimize their practices.
- Kissan Dukan, on the other hand, streamlines input procurement, ensuring that farmers have easy access to essential resources.
- AgriSense empowers farmers with data-driven decision-making capabilities, allowing them to make informed choices about their agricultural strategies.
- ClimateCare is dedicated to promoting climate-smart farming, a crucial initiative in a world grappling with climate change.
- Kissan Karobar plays a pivotal role in directly connecting farmers with consumers through a dedicated marketplace, fostering economic growth for both.
Muhammad Ali Iqbal, President of Concave AGRI, expressed his profound delight upon receiving this award, viewing it as a stepping stone for even greater growth and innovation. The recognition not only highlights their prominent position in Pakistan’s agri-tech landscape but also exemplifies their dedication to farmer empowerment and the overall progress of the agricultural sector.
In addition to this, Concave AGRI has partnered with the International Center for Agricultural Research in the Dry Areas (ICARDA) on the Nitrogen Usage 4R project, supported by the United States Agency for International Development (USDA). This initiative aims to enhance crop nutrition and reduce nutrient loss through data-driven agriculture.
They have also collaborated with Apex & Co to lead smart agriculture and advanced technology adoption in Gilgit Baltistan, with a focus on sustainable livestock and dairy farming to combat climate change’s impacts.
In response to Pakistan’s increased demand for potatoes, Concave AGRI has collaborated with KOPIA to produce virus-free, high-quality potatoes using aeroponics technology.
Their partnership with Bank Alfalah, U Bank, Salaam Takaful aims to expand financial inclusion for farmers, providing vital access to credit for sustainable farming practices.
Furthermore, their collaboration with the Australian Centre for International Agricultural Research (ACIAR) is focused at digitizing and optimizing the value chain for smallholder pulses farmers in Pakistan. The ultimate goal is to elevate the livelihoods of small-scale farmers through increased efficiency and productivity.
Finally, their alliance with the Gilgit-Baltistan Rural Support Programme (GBRSP) has a clear mission of commercialize and procure agricultural products from the region to drive economic development and improve the lives of local communities.
Concave AGRI’s dedication to advancing Pakistan’s agricultural sector is evident in their vision of technology-integrated precision agriculture consulting and services across the entire value chain. The P@sha Award recognizes their commitment to empowering farmers and transforming Pakistan’s agricultural landscape.
