AES is pleased to announce its strategic partnership as an E-distribution and Exclusive channel management partner with Upfield. Currently being the market leader in the spread category globally especially in Pakistan with its two variants: Blue Band and Flora which are the most famous brands across Pakistan.
This partnership will usher in a new era of enablement for Upfield to optimize the on-site channel visibility & increase the availability of products on all marketplaces, Q-commerce platforms & online b2b platforms.
Upfield is the largest plant-based consumer products company in the world. Since 1871, Upfield has been the authority in the spreads category. Blue Band has been a kid’s favorite for over three decades. Generations after generations Upfield has delivered on its promise of bringing great-tasting plant-based nutrition to your tables.
The signing ceremony was held at AES Head Office Karachi. The ceremony was attended by Mr. Ahad Rehman (CoFounder AES and Group Chairman of Allied Group), Fariyha Subhani (Managing Director South and Central Asia Upfield) Mubashar Butt (Head of Commercial – AES), Ahmad Ashfaq (Director Sales Upfield), Adeel Ahmed (Trade Category Manager Upfield) Usman Masud (E-Distribution Lead), Abbas Rizvi (Sales Excellence Manager Upfield), Muhammad Nabeel Uddin – Manager MT & Channels Upfield, Asad Ahmed (Marketplace and Fulfilment Lead AES) Zain Ahmed- Assistant Sales Ops Manager were amongst the attendees.
For more information, visit : https://alliedecoms.com/
