ARY owner Salman Iqbal has announced plans to expand Pakistan’s presence in the streaming industry with ARY Plus, a homegrown OTT platform aimed at competing with international services such as Netflix and major Indian streaming platforms.
The service is expected to bring Pakistani dramas, shows, films, and other entertainment content to audiences through a digital-first platform.
The launch of ARY Plus could provide viewers with greater access to Pakistani entertainment while strengthening the country’s growing digital media industry.
The platform is also expected to target audiences beyond Pakistan, potentially giving local productions a wider international reach and creating a stronger Pakistani alternative in the competitive OTT market.
