Jiye Technologies, Pakistan’s leading agri-tech platform signs MOU for an industry first partnership with Agri-innovation giant Syngenta Pakistan, a subsidiary of Syngenta Participations AG, Basel, Switzerland. The partnership is intended to supercharge the agricultural sector by facilitating farmer access to enhanced productivity & profitability.
The strategic alliance is a program integration of Syngenta’s & Jiye’s combined vision for a digitally led farming ecosystem, integrated with end-to-end Agri-solutions that enables higher productivity and ensures profitability for farmers.
This industry’s first alliance of resource pooling for greater impact, has 3 core aspects, each of which solve for challenges that exist at the Pre, During & Post harvest stages.
Under the joint operated program, farmers will be able to buy high quality specialized yield enhancement inputs including; seeds and pesticides available at the Syngenta, Naya Savera franchises, on a credit basis, enabled through Jiye tech’s financial partner network, allowing farmers a convenient access to input financing with friendly terms.
Moreover to ensure agriculture best practices & optimal usage of these specialized inputs farmers will also be provided yield enhancement advisory by Syngenta field experts, & facilitate high yield output, eventually resulting in a healthy harvest.
The mainstay of this coalition, however, is the solution devised to solve the farmer’s challenge of harvest liquidation & profitability concern. Enabled by Jiye’s Market Linkages offering; Farmer’s will be able to get a fair price valuation for their crop harvest & transparency of sales practices across multiple liquidation outlets like; bulk markets, Agri-output processing plants & international markets, thus, empowering farmers to literally reap the fruit of their hard work.
Speaking at the occasion, Co-founder Jiye Technologies, Ali Amin said that “At Jiye, we’re always on a mission to fuel the economic growth of farmers through an approach revolution. We leverage tech, build partnerships & create on-ground networks, enabling access to agri products & services, consequently allowing farmers to maximize profits. Today we stand at the cusp of an Agri-revolution with this first of its kind partnership between a young, disruptive startup & an Agri-innovation giant Syngenta. We strongly believe that colluding to create value is the only way possible to re-engineer an entire ecosystem and this partnership is a manifestation of our belief system. We’re on a journey to disrupt & re-shape the agri-ecosystem for better and what you see is just the start of this movement.”
Adding on, Country GM Syngenta, Zeeshan Haseeb Baig said that “Farmers in Pakistan face multiple challenges including low yields and not getting the right price for their produce. This strategic partnership between Syngenta Pakistan & Jiye Technologies is a leap forward in creating value for the farmers of Pakistan. While the farmers will be getting world class crop input programs provided by Syngenta, they will have an assurance of their produce being bought back by Jiye Technologies. This partnership is a testament of Syngenta’s mission to enable farmers to create a better future for themselves and the commitment towards strengthening the farming ecosystem of Pakistan”
Determined to disrupt the Agri-ecosystem through constant process innovation and resource sharing, both Jiye Technologies & syngenta are poised to pilot and scale operations in the next quarter & plan to expand their partnership into further verticals in the future.
