Apple CEO Tim Cook recently discussed the annual iPhone launches and the company’s environmental efforts in an interview. Cook explained the reason behind launching a new iPhone each year, stating that it’s a great thing for people who want the latest technology.
He also addressed concerns about the environmental impact of frequent upgrades, highlighting Apple’s trade-in program and its commitment to sustainability. Cook mentioned that traded-in iPhones are either resold if they’re still working or disassembled to recover materials for new devices.
Regarding Apple’s environmental initiatives, Cook expressed a desire for transparency and the hope that others would follow their example. He emphasized the company’s commitment to sustainability while acknowledging their approach to product secrecy.
Looking ahead, Cook hinted at the future of iPhones, suggesting they will become more environmentally friendly and advanced in the next 20-30 years, but he didn’t reveal specific details.
In related news, Apple’s iPhone 15 lineup is now available in Pakistan and other countries. The new lineup includes four models: iPhone 15,is priced at RS.409,999 iPhone 15 plus,is priced at RS.454,999 iPhone 15 Pro,is priced at RS.599,999 and iPhone 15 Pro Max is priced at RS.634,999.