Thursday, December 26, 2024

Bachaa Party, Pakistan’s Biggest Kids Store is an innovation in Pakistan’s retail landscape that has changed the market dynamics.

Bachaa Party – A Missing Piece From Our Childhood

Back in the day, children never really had a dedicated space for their own retail therapy – an entire day of shopping would be required to get different items from different places – such a hassle. This is exactly the problem that Bachaa Party’s founders Ahmer Javed & Omair Javed aimed to solve in 2016 and has been a blessing for young and middle-aged parents ever since.This dream combined with the vision to have #community as a stakeholder of the organization – merging financial and social objectives, Bachaa Party is truly a success story in Pakistan.

With everything for kids under one roof including kids Apparel, kids shoes, Kids toys, accessories, infant essentials, books, stationery, party suppliesetc, Bachaa Party is Pakistan’s first & biggest kids store. Even internationally, brands don’t offer everything for kids under a single umbrella, but Bachaa Party chose to test this idea in Pakistan, and it has worked wonders since 2016. The concept has been very well received by the Pakistani market where parents say it’s such a big relief for them to get everything they need and want for their children, under one roof. “I wish we had this in our childhood, my child gets elated whenever he visits Bachaa Party and honestly, I get to relive my childhood too.” says Ayesha, a regular Bachaa Party customer.

To provide an exceptional customer experience, Bachaa Party focuses on its people experience to nurture rising talent in the organization andenhance the physical, mental and physical well-being of its people through various initiatives and reward system.

They have recently launched their 09th outlet on main Shaheed-e-Millat Road which is spread over a total of 21,000 sq feet hitting the 135,000 sq feet retail footprint mark in the country. In Pakistan, a 100,000 sq feet footprint is considered phenomenal and Bachaa Party has successfully crossed that mark in 2021 while the 10th outlet is underway in Gujranwala.

A list of all Bachaa Party outlets in Pakistan is as follows:

  1. BP Clifton Outlet near Punjab Chowrangi – Karachi
  2. BP LuckyOne Mall Outlet – Karachi
  3. BP Shaheed-e-Millat Outlet near Hill Park Chowrangi – Karachi
  4. BP North Nazimabad Outlet near KDA Chowrangi – Karachi
  5. BP Boulevard Mall Outlet – Hyderabad
  6. BP Gulgasht Avenue Outlet – Multan
  7. BP Emporium Mall Outlet – Lahore
  8. BP Packages Mall Outlet – Lahore
  9. BP Link Road Model Town Outlet – Lahore

Additionally, Bachaa Party has an e-commerce store www.bachaaparty.com that delivers to customers nationwide within a period of 3-4 working days, adding great value to online shopping in Pakistan.

Word-of-mouth has really helped Bachaa Party’s journey from its very 1st outlet to 9 physical outlets and one online store – what parents love about Bachaa Party is the exceptional customer experience with great value for money and quality. With Customer First being one of the core values at Bachaa Party, you are guaranteed to have an extremely friendly and warming experience at their outlets, and a seamless one online.

With the ever-globalizing world and all of us becoming internet citizens, perhaps it is necessary that brands realize the importance of customer-centricity and we’re happy that Bachaa Party is all in on providing the best customer service through the journey, and for that purpose it has a dedicated Customer Experience department in addition to its Customer Services department.

Pakistan needs brands like Bachaa Party to show the world that we’re a nation focused on competing internationally with global standards.

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