In March 2025, ChatGPT became the most downloaded app in the world, leaving popular platforms like TikTok and Instagram behind. The app had 46 million downloads in just one month across both iOS and Android devices.
The sudden rise in popularity was largely due to a viral trend called the “Studio Ghibli” challenge. People were using ChatGPT’s image-generation tools to create beautiful pictures in the magical style of Studio Ghibli—the famous Japanese animation studio behind movies like Spirited Away and My Neighbor Totoro.
These AI-made images spread quickly on TikTok and Instagram, making more people curious about ChatGPT’s creative features.
While TikTok came in second with 45 million downloads, other big names like Instagram, Facebook, and WhatsApp also stayed among the top five. But it was ChatGPT’s artistic tools and ability to turn text into stunning visuals that stole the spotlight.
The trend showed just how interested people are in AI tools that let them create, explore, and have fun. It wasn’t just about chatting with an AI anymore—users were now making art, designing characters, and bringing their imaginations to life with just a few prompts.
Experts believe this is just the beginning. As more users discover what AI can do, creative tools like those in ChatGPT will continue to grow in demand. From digital artists and content creators to casual users looking for fun, millions are finding new ways to use AI every day.
ChatGPT’s success in March proves that artificial intelligence isn’t just about work and productivity—it’s also about creativity, imagination, and personal expression. And that’s what made it the app of the month.
