Pakistan’s leading ecommerce platform, Daraz wins four awards at Pakistan Digital Awards 2021. The brand won: Best CSR Campaign, Best Digital Media Team, Best Discount & Deals App, and Best Ecommerce App of Pakistan.
“Glad to receive the accolades at PDA. Good to have a platform and relevant Jury which understands how technology brands work. This is a testament of the great work Daraz has been since last year and we have further strong plans to develop the e-commerce landscape of Pakistan” Said Ammar Hassan, Chief Marketing Officer, Daraz.
Daraz App maintained its position as the Best Ecommerce App of Pakistan in the industry. The ecommerce platform is not just pioneer of digitization in Pakistan but in all of South Asia with 100+ categories, 20+ Million assortment, 1500+ brands, 35000+ sellers and a monthly active user base of over 6 Million.
Along with that, Daraz Humqadam Program won the Best CSR Campaign. The campaign was launched in May 2020 during the pandemic where Daraz offered zero percent commission to all their sellers along with free packaging and access to Daraz University. During this campaign, the ecommerce platform provided a subsidy of PKR 8 Crore.
Additionally, the ecommerce giant also won the award for the Best Digital Media Team. Being the most sophisticated in performance marketing, Daraz has the most talented digital marketers working closely with Google, Facebook and other networks to optimize CIR, CAC, LTV, Retention and other efficiency metrics. Daraz has been an exporter in this talent trait where majority of Daraz performance marketing alumni is working around the globe in top tier companies and agencies.
Lastly, the Best Discounts & Deals App was awarded to Daraz as they have been offering the best value for money to their customers throughout the year which no other app in the country offers. The platform offers discounts on not just the brand, but on marketplace sellers, payment partners, affiliate partners and the owned platform. Last year Daraz combined with it’s partners have distributed a discount worth of Rs 2.5 Billion contributing to create value for online shoppers.
Pakistan Digital Awards received more than 175 Nominations from 65 brands from all over Pakistan. Ashifa Paracha, Founder of Pakistan Digital Awards said, “We had selected industry leaders from different walks of life to be a part of this jury. The time and dedication by them have helped us achieve the overall success of this year award show. We are delighted to see brands have continually heighten the appeal and desirability of digitalization in the county.”
