easypaisa has launched an initiative to address a critical issue affecting a large portion of the female population in Pakistan. The objective of this initiative is to empower women with essential knowledge about their Nikahnama. The campaign, tagged with #Audionikahnama and #SunnTohSahi, focuses on the introduction of the “Audio Nikahnama” feature.
According to the Pakistan Commission on the Status of Women, two-thirds of women in Pakistan face difficulties in understanding their Nikahnama, primarily due to illiteracy. Even those who can read often do not go through all the clauses, leading to a lack of awareness regarding their rights within the Nikahnama.
Recognizing the need to bridge this knowledge gap, easypaisa has introduced an innovative feature called “Audio Nikahnama.” This feature allows women to listen to the audio explanation of the Nikahnama in seven different languages: Urdu, English, Balochi, Pashto, Sindhi, Punjabi, and Saraiki. To access this service, one can simply give a missed call to 0341 117 1222.
Moreover, the audio Nikahnama is also available on the easypaisa app, providing accessibility to a wide audience. What sets this feature apart is its inclusivity. easypaisa has considered those with hearing disabilities, providing a sign language video option to ensure individuals with diverse needs can understand the important clauses that define their rights during the Nikah ceremony.
The significance of this campaign lies in its ability to empower women, offering them a tool to comprehend their rights and obligations before signing the Nikahnama. The campaign’s main film adeptly portrays the reality that two-thirds of women in Pakistan lack formal education and understanding of Nikahnama clauses, accentuating the urgency of addressing this issue. The link to the video is as follows: easypaisa Nikahnama Feature
Moreover, easypaisa is taking the message to the streets with graffiti campaigns in three major cities in Pakistan; Karachi, Lahore, and Islamabad. These visually striking displays aim to reach a mass audience, emphasizing the importance of reading and listening to Nikahnama clauses.
easypaisa’s campaign is a commendable effort to empower women in Pakistan by making the understanding of Nikahnama clauses accessible to all. The introduction of the audio Nikahnama feature in multiple languages, coupled with the urban graffiti campaign, reflects a commitment to addressing a pressing issue and fostering awareness about the importance of informed decision making during the Nikah ceremony. #SunnTohSahi, it is time to listen and understand your Nikahnama!
