In the face of unparalleled challenges within the real estate market, companies find themselves undergoing unprecedented tests, particularly in the aftermath of the COVID-19 pandemic. A hard time for the real estate market to survive in Pakistan. Allmost 90% of real estate startups in Pakistan have faced failure only in the last 5 years.
Large startups in a couple of years in 2005, 2007, 2013, and 2018 to grab the growing real estate market share. But, with some variations of property taxes, reforms, economic pressure, legislations, and verse financial depression around the world has done one thing.
Yes, the selling pressure. As we see in the stock exchange.
In this scenario, the emergence of a Pakistani startup is evident — a beacon of resilience and innovation, “Emlaak Marketing,” a dynamic real estate firm founded and guided by two visionary brothers. During challenging times, Emlaak Marketing not only survived but thrived, setting new industry benchmarks.
Recently, they proudly achieved a high standard of services in the market, a clear testament to our unwavering commitment to excellence and sustainable growth.
Real estate consultancy operates across a broad spectrum, bifurcating all types of reasons for buying property. Emlaak has adeptly transformed it into four major segments: living, investment, saving, and creating an asset for sale in challenging times. All four property buying reasons have one common cause — buying property — but the dynamics are entirely different.
According to Emlaak Marketing, not every property is for investment; you can’t sell all properties, even at their buying price. Similarly, you can’t live in every property you buy.So, it’s all about expertise and experience that speaks louder than others.
On the other hand, in Islamabad alone, almost 200 property and real estate marketing companies have closed their offices due to the economic depression.
Emlaak Marketing planned to tackle this by stepping into new markets, such as working in Dubai, UAE, with leading brands like “Emmar” and other real estate icons.
So, Emlaak Marketing is offering premium real estate solutions in the Gulf. This strategic move isn’t just a business decision; it’s a declaration of its global vision and dedication to providing unparalleled real estate services across borders.
From Emlaak’s roots in Islamabad to strategically positioned offices in key regional centers, it’s not just another real estate agency opening doors but unlocking diverse investment opportunities in a large landscape. Emlaak’s sales projects, including Sialkot Motorway City, Capital Smart City, Lahore Smart City, Park View City, Blue World City, and New Metro City Gujjar Khan, are testaments to its commitment to offering a diverse portfolio.
It seems their commitment goes beyond mere transactions.
Now, that Emlaak is upholding the highest standards of professional ethics, it stands as a trusted entity in the real estate market in Pakistan and Dubai.
At Emlaak Marketing, challenges aren’t roadblocks; they’re stepping stones. The company embraces them with strategic planning and innovation, thriving and leading by example. CEO Asfandyar Khan and Chairman Kamran Chaudhry, firmly believes that true growth lies in adaptability and forward-thinking strategies, serving as an inspiration for others in the industry.
For aspiring startups in Pakistan, Team Emlaak is a milestone for others. Let their story be a beacon of hope and motivation. In the face of challenges, they found growth opportunities. Like them, your journey may be filled with twists and turns, but with dedication and a forward-thinking mindset, success becomes inevitable.
Emlaak Marketing is proof that even in the dynamic world of real estate, new beginnings hold the promise of transformative achievements. Let their journey inspire yours.