Forbidden Fruit! Apple Could Force 111-Year Old Swiss Fruit Company to Change its Apple Logo
Apple, the world’s first company valued at $3 trillion, wants to own the rights to pictures of apples, the fruit. This has worried fruit growers in Switzerland because they believe apples should be a symbol that anyone can use. Apple has been trying to get similar rights in other countries too, like Japan, Turkey, Israel,…
Apple, the world’s first company valued at $3 trillion, wants to own the rights to pictures of apples, the fruit. This has worried fruit growers in Switzerland because they believe apples should be a symbol that anyone can use.
Apple has been trying to get similar rights in other countries too, like Japan, Turkey, Israel, and Armenia. This situation shows that companies are competing to own trademarks even if they don’t really need them.
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