Amongst various side-hustles, you can now earn thousands of dollars by letting people watch you sleep. Turn your sleep into a lucrative venture and become ‘sleep streamer’ on social media platforms like YouTube, TikTok, and Twitch.
Many social media influencers like Kai Cenat on Twitch have earned tens of thousands of dollars in March by streaming his uninterrupted month-long sleep. Estimates suggest he raked in substantial earnings during this event.
Similarly, Amouranth, a prominent streamer, disclosed that she can pocket up to $15,000 from a single sleep stream. These streams offer viewers a sense of companionship and entertainment, akin to falling asleep with a virtual community.
Now new trends have emerged as the viewers are paying to keep streamers awake. Through donations, viewers can activate disruptive elements like loud noises, alerts, and flickering lights, creating an interactive live-action experience to wake up the streamer.
Emerging from TikTok, this trend involved “sleepfluencers” such as Jakey Boehm and StanleyMov. Stanley now makes enough amount from his occasional sleep streams to cover his rent, illustrating the potential financial gains in this unconventional market.