AC Milan, one of Italy’s most prestigious and historic football clubs, has created a viral sensation by posting a video featuring a Pashto song on social media. The unexpected cultural crossover has sparked tremendous excitement and pride among football fans in Pakistan, Afghanistan, and Pashtun communities worldwide.
The short video clip was shared on TikTok and shows AC Milan player Victor Eletu casually walking through the club’s training ground facilities while a catchy Pashto song plays in the background.
The simple yet engaging content struck a chord with audiences, particularly those from Pashto-speaking regions who rarely see their language and music featured by major international sports organizations.
The video’s popularity has been extraordinary, gaining over 1.6 million views within just a few hours of being posted.
This rapid viral spread demonstrates the power of cultural representation and how meaningful it is when global brands acknowledge diverse communities. The comments section was flooded with reactions from delighted fans expressing pride, surprise, and appreciation.
Many Pashtun fans called this a rare and beautiful moment of cultural recognition from a major European football club. Comments ranged from expressions of joy to humorous reactions about AC Milan’s unexpected choice of music. Some fans joked that they would become lifelong supporters of the Italian club simply because of this gesture.
AC Milan’s creative decision to use Pashto music reflects the growing global reach and influence of South Asian culture in international sports media. It also highlights how modern football clubs are increasingly recognizing and connecting with their diverse fan communities around the world.
The club has millions of supporters across Pakistan and Afghanistan, and this simple gesture has significantly strengthened their emotional connection with these passionate football-loving regions.
