This summer, Khyber Pakhtunkhwa saw a significant increase in tourism, with an impressive 9.3 million visitors exploring its beautiful sites between May 1 and July 31, 2024.
Zahid Chanzeb, the adviser to the Chief Minister on tourism and culture, shared this exciting news during a recent meeting with tourism department officials.
The record number of tourists is a clear result of effective tourism promotion efforts and showcases the province’s growing popularity as a top travel destination.
This surge in visitors highlights the vibrant tourism sector in Khyber Pakhtunkhwa and points to its strong potential for even more growth in the future.
The province’s diverse attractions, from lush valleys to historic landmarks, continue to draw travelers from all over, contributing to the local economy and raising Khyber Pakhtunkhwa’s profile as a must-visit destination in Pakistan.