Lahore, Pakistan – August – 2025. This Independence Day, MARIA.B, one of Pakistan’s foremost fashion brands, steps beyond the runway to honor the extraordinary spirit of ordinary people through its heartfelt campaign “Aam Log, Khaas Kahaniyan.”
Maria.B’s initiative invited people from across Pakistan to share real-life stories of Unsung Heroes in their communities—individuals whose quiet courage and selflessness often go unnoticed. From numerous entries that Maria.B received from the audience, 4 inspiring stories were shortlisted, each reflecting resilience, compassion, and service to the society.
To bring these stories to life, Maria.B collaborated with renowned influencers such as Maryam Raja, Mohammad Wasif (Artbywasif), Huzaifa Nizam (Huztory) & Umar Khan (Ukhano), who documented and shared their remarkable journeys, giving a voice to the unheard. In addition to paying the silent champions homage & supporting them in expanding their mission, MARIA.B has pledged a fund of 2 Million for their causes.
The initiative highlights real-life heroes who are subtly transforming lives and landscapes across Pakistan:
– Reviving Karachi’s Coastline – Almas Kasmani, an environmentalist, is on a mission to plant over 10 million mangroves, which will serve as nature’s barrier against climate catastrophes and disasters.
– Guardians of the Wilderness – The Wildlife Watchers of Chitral Gol National Park preserve and protect endangered species like the majestic Markhor, preserving Pakistan’s biodiversity and supporting local communities.
– Championing the Unrecognized Talent – Rehan Hameed, pioneer of Muay Thai in Pakistan, instructs and trains underprivileged children formerly laborers into gold medal-winning athletes.
– Fighting for Children with Rare Diseases – Mrs. Saa’dat, a devoted philanthropist, provides comprehensive support to families of children with rare diseases, offering them medical support, financial resources, and hope.
“These are the real tales of resilience, kindness, compassion, and courage that symbolize the essence of Pakistan,” said Maria Butt, the co-founder of MARIA.B. “Through ‘Aam Log, Khaas Kahaniyan,’ we want to remind the nation that true beauty lies in the lives we touch and the changes we inspire.
About Maria.B
Maria Butt after graduating from PIFD in 1998, pioneered her fashion label MARIA.B with one retail outlet & a small stitching unit, in 1999. Today the brand has a team of 2000+ dedicated professionals & an extensive network of over 38 outlets in 12 different cities across Pakistan with ever expanding Global reach. MARIA B. proudly celebrated 25 years of growth & sustainability. Beyond fashion, the brand is committed to using its platform to inspire social change and give voice to meaningful causes.
