McDonald’s Pakistan marks its new restaurant opening in G1 Lahore with a bang in its lively and quirky style. While this new opening has certainly delighted the neighborhood customers, the witty and contextually connected copywriting of G1 (Jeewan) is what is capturing everyone’s attention.
We like how global restaurants are localizing their marketing communications relating well to the local consumers. When it comes to fast food, McDonald’s is the king. You can find one just about anywhere you go. You know what you’re getting, how much it costs and how it tastes. That’s what makes McDonald’s as successful as it is. With the millions of dollars at the disposal of its marketing department, McDonald’s regularly comes up with creative advertising. In this edition of our newsletter, we feature two of its most famous billboards in the advertising world.
