Wednesday, April 24, 2024

Mondelez Becomes First Companyfor Running Campaign in Pakistan by Using Oracle Bluekai and Google DV 360

Mondelez International, a snacks company that has the most selling items like Cadbury Dairy Milk, etc. in Pakistan has recently becomes the “first company in Pakistan” that is to run a campaign by using a mixture of Oracle Bluekai and Google’s Display & Video 360.

A communications agency known as Brainchild has executed this campaign.

However, in a statement yje Brainchild shared that these tools were used for the Mondelez’s “Teachers Ko Salaam” campaign while paying tribute to the teachers just for ensuring that life just goes on during the time of Covid-19 pandemic; moreover, it also encouraged the students to leave their heartfelt messages for all their teachers at Cadbury Generosity website as well as also order a customize Cadbury Dairy Milk gift box for the teachers.

Mehjabeen Qasim
Mehjabeen Qasim
Business Journalist at Startup Pakistan

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