At the ongoing Automobile Shanghai 2023, global industry visitors are awestruck by the dizzying array of the latest vehicle models, experience various functions and learn about advanced technologies…
Nayyer Chaudhary, who has more than 20 years of experience working with China, noticed the growth of intelligentization and modernization of the auto industry at the auto show. He hoped to avail of this platform to form partnerships with more Chinese electric vehicle manufacturers, especially small cars and their component manufacturers, to develop such a market for Pakistan.
As a pillar industry of Pakistan’s national economy, the automobile industry is growing with every passing day. In terms of vehicle categories, fuel-efficient vehicles, battery electric vehicles (BEV), plug-in hybrid EVs (PHEV), etc. have been upgraded to allow consumers to have more awareness and choice. The constant influx of brands has also driven the application and development of high technology.
“As the world’s largest auto market, China is far more advanced than any other country in new energy vehicle production and research and development. Partnering with China is the best path for Pakistan’s auto industry to grow and gain access to new opportunities to keep up with global trends,” highlighted Nayyer.
The 2023 Shanghai auto show provides a great opportunity for Nayyer and dealers around the world to grasp new trends in the auto industry. It is boosting confidence and breathing life into the global auto market. The theme of the auto show is “Embracing the New Era of the automobile industry”, and prominent features of this new era are more types of vehicle design options and the trend of new energy transition.
All the major car companies showcasing their new models at the world’s largest and most influential international A-class auto show are paying attention to the trend. Chery Automobile, as a Chinese auto brand that started to engage in the field of new energy technology in 1999, released the third generation PHEV technology at the scene, showcasing its latest development path in the face of opportunities in the era of electrification and intelligence to global users.
Song Huaifu, country director of Chery Automobile in Pakistan, explained that Chery’s third-generation hybrid platform adopts the fifth-generation ACTECO high-efficiency hybrid dedicated engine, integrating advanced technologies such as deep Miller cycle, i-HEC fourth-generation combustion system, high-efficiency turbocharger, intelligent thermal management system, etc. He emphasized that “its peak power can reach effective thermal efficiency exceeding 44.5%, making it the most efficient hybrid engine in the Chinese market.”
More than 1,000 overseas guests from over 80 countries gathered at Chery’s booth to jointly create and share the latest technological achievements in new energy, and jointly promote Chery’s vision of entering a new track of globalization. They were impressed by the OMODA brand’s first purely electric model, OMODA 5 e-QUA, JAECOO 7 and JAECOO 9, which were unveiled at the site.
OMADA and JAECOO will be launched simultaneously in Pakistan by the end of this year, revealed Qi Jie, Regional Director of Southern Asia for OMODA, Chery Group. Referring to Pakistan as an important strategic base for Chery in South Asia, he told the reporter that at present, Chery is in the process of researching the habits of users in Pakistan to make appropriate improvements in its products in light of the latest situation.
Despite the current challenging economic conditions in Pakistan, such as inflation and power shortages, import restrictions and natural disasters, vehicle production and sales have been declining during the current fiscal year, but the status of the auto industry as one of the fastest growing industries in Pakistan has not been shaken, noted Huaifu. “We have strong confidence in Pakistan’s future market and expect the explosive growth of Pakistan’s automotive industry through our efforts to improve products and services with local cooperation.” he concluded.