Sunday, May 19, 2024

PCB secures several Pakistan Cricket Global Broadcasting Deals

Home sports broadcasters around the world have been attracted by the resumption of cricket in Pakistan to partner with the Pakistan Cricket Board and secure media rights for the Pakistan Super League (PSL) and all domestic bilateral international matches until 2023.

Following the acquisition of Pakistan and Africa area media rights for Pakistan cricket by leading sports networks PTV Sports and SuperSport last year respectively, the PCB has now signed agreements in North America, the Caribbean, New Zealand and the United Kingdom.

As such, through Willow TV, in the Caribbean through Flow Sports, in the United Kingdom through Sky Sports, and in New Zealand through Sky NZ, fans and supporters of Pakistan cricket will now be able to follow Babar Azam and his side as well as the Pakistan Super League in North America.

The PCB worked closely with Colgan Bauer, its international media rights consultant, and undertook a strict study of each sector. This included the creation of packaging of rights and processes for improving competition and the efficiency of broadcasters from all markets.

Despite the tough COVID-19 times, these remain extremely exciting times for Pakistan cricket,” PCB Chief Executive, Wasim Khan, said.” All cricket’s homecoming has attracted leading sports broadcast partners to put Pakistan cricket on their networks, which in turn will provide enhanced access to follow and remain linked with us to our fans and supporters worldwide.

“We are delighted to add Pakistan cricket to our portfolio, starting with the visit of South Africa later this month, followed by the excellent Pakistan Super League T20 tournament,” said Bryan Henderson, Sky Sports Director of Cricket. We can’t wait for England’s men’s and women’s teams to play in Karachi later in the year.

“ For Sky Sports, this announcement is a perfect way to launch 2021 as we look forward to an exciting domestic cricket summer that includes The Hundred for the very first time in addition to Pakistan’s visit to England in a busy international calendar.’

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