The UAE has been identified as the social media capital of the world, as per a recent study. It evaluated the number of social media platforms used and the percentage of Facebook users in each country. It found that on average, people use 8.70 social media platforms and spend around seven hours and 29 minutes on the internet every day. The study also highlighted that the UAE has a connected score of 7.53/10, making it the most connected country globally.
The study found that the internet in the UAE is expensive, but 100% of the population use the internet, and 108% use Facebook, indicating the country’s significant social media impact. It means that every individual in the country has access to the internet. This high level of connectivity has allowed people in the UAE to stay informed and connected with the rest of the world. It makes it an attractive destination for businesses looking to establish a strong social media presence.
Moreover, the high internet rates could also be a major obstacle for those who cannot afford to pay such high costs, making it challenging for them to access information and participate in online conversations.
Overall, he study’s findings demonstrates the significant role that social media plays in the UAE, with the country emerging as a global leader in this space. As the world becomes increasingly digital, the UAE’s dominance in social media usage could give it a competitive edge in the global economy, making it an important player in the years to come.