Ufone PTML, in partnership with Adcom Pvt. Ltd., has proudly won a Silver award at the Effie Awards Pakistan 2025 in the Internet and Telecom category.
The award was given for their creative campaign “Ufone 4G Daba Bohhaab Hai x PSL”, which stood out for its strong local appeal, smart messaging, and powerful brand presence.
The campaign, launched during the Pakistan Super League (PSL), blended humor, culture, and cricket excitement in a way that connected deeply with the audience. It helped Ufone 4G strengthen its identity as a fun, relatable brand while promoting its fast and reliable internet service.
Presented by Pepsi, the Effie Awards recognize the most effective marketing campaigns that achieve real results. Winning this award shows that Ufone and Adcom successfully created a campaign that not only entertained but also made a strong impact on the business side.
The campaign was praised for its catchy tagline, creative visuals, and perfect timing with one of Pakistan’s biggest sporting events.
This achievement highlights Ufone 4G’s growing influence in the telecom sector and the power of creative storytelling in building a brand. It also reflects the innovative work of Adcom Pvt. Ltd., whose team brought the campaign to life in a fresh and meaningful way.
As Ufone 4G continues to grow and connect with new audiences, this award serves as both a proud milestone and a motivation to keep delivering high-impact campaigns. Ufone and Adcom have proven that combining local insight, creativity, and smart execution can truly set a brand apart in today’s competitive market.
