United Autos has left motorcycle enthusiasts in disbelief by announcing an astonishing Rs 60,000 increase in the price of its popular US150 model.
This decision comes as a shock to consumers, especially considering that the US150 was introduced just a few months ago as the most budget-friendly 150cc bike in Pakistan. With this sudden price hike, the US150’s new price tag now stands at Rs. 330,000, marking a significant departure from its initial affordability.
Adding to the perplexity of the situation is the timing of this announcement, which coincides with a period when the Pakistani rupee has exhibited notable strength against the US dollar.
Typically, a stronger local currency would be expected to have a stabilizing or lowering effect on prices, making the substantial increase in the US150’s cost even more unexpected. This move has left consumers puzzled and disgruntled, prompting questions about the factors driving such a substantial price adjustment amid favorable currency conditions.
In contrast to the traditional motorcycle market’s challenges, the electric vehicles (EVs) sector in Pakistan is experiencing a notable surge.
Notably, Chinese electric bike manufacturer Yadea has entered the market, establishing its first showroom in Lahore. Alongside this entry, Yadea introduced its inaugural electric scooter, the T5 model, priced at Rs. 245,000. With an impressive 105KM range on a single charge, Yadea aims to tap into the growing demand for eco-friendly transportation options in the country.
This juxtaposition between a surprising price increase in traditional motorcycles and the rising popularity of electric vehicles reflects the dynamic shifts and evolving preferences in Pakistan’s automotive market.
It raises questions about how industry players navigate changing consumer demands, economic conditions, and the increasing interest in sustainable transportation solutions.