According to the Guinness Book of World Records, the company previously held the record for the most expensive plate ever when it sold the 1 license plate at auction in 2008 for 52 million dirhams, or roughly $14.2 million US.
The 7 license plate has already surpassed that record by around $800,000 US. It also includes the letter P to match the structure of Dubai license plates.
The “P7” license plate reportedly brought in a remarkable 55 million dirhams at an Emirates Auction charity sale on Saturday, according to The Seattle Times. Dubai’s license plate is made in such a way that it effectively consists of a single numeral 7 plate with the P offset to one side. The 1 Billion Meals Endowment, a component of Dubai ruler Sheikh Mohammed bin Rashid’s food relief initiative, received the sale’s proceeds.
The Dubai winning bidder’s identity was kept a secret. But with such a prominent license plate, they expect to be rather noticeable while driving around.
