Apple has reportedly decided to postpone the launch of its highly anticipated electric vehicle (EV) under Project Titan, shifting the timeline from 2026 to 2028. Alongside this delay, there are indications that Apple is scaling back on its initial plans for advanced self-driving features.
Initially aiming for a “level four” autonomous driving system, capable of handling most driving conditions without human intervention, Apple’s revised strategy focuses on incorporating “level two” autonomy.
This level is comparable to Tesla’s Autopilot, allowing the vehicle to execute specific maneuvers autonomously while still requiring the driver to remain in control.
The decision to opt for a more conservative approach to autonomous driving is considered a pivotal moment for Apple. The company’s board is now expected to weigh the options, determining whether to intensify efforts to meet the original ambitions or potentially discontinue the Project Titan EV altogether.
This shift in strategy underscores the challenges and complexities involved in developing advanced autonomous driving technologies for mass-market vehicles.