Image Pakistan Limited (PSX: IMAGE), a well-known name in premium fabrics and ready-to-wear clothing, has shared plans to expand its business into the global luxury fragrance and wellness market.
In an official statement to the Pakistan Stock Exchange, the company announced that it is looking into buying Elegantes London (Holdings) Limited. Elegantes London is an ultra-luxury fragrance and wellness brand that is even listed at the famous Harrods store in the UK.
The possible deal would be made through Image’s fully owned UK-based subsidiary, Image International Limited. This step shows that the company wants to move beyond fabrics and fashion into high-end perfumes and wellness products.
The idea behind this move is to diversify its business and enter markets that have strong growth potential. By doing so, Image Pakistan Limited hopes to build a presence in the UK and USA, where Elegantes London already has a good reputation among luxury buyers.
Industry experts believe that if the deal goes through, it will open new doors for Image Pakistan Limited, helping the company attract global customers and build its name internationally.
This strategy also highlights how Pakistani brands are now looking at foreign markets to expand and compete with top global names.
The company has not shared more details yet but has promised to keep shareholders and the public updated as talks move forward.
With this move, Image Pakistan Limited is stepping into a new era, showing its ambition to become more than just a fashion brand in Pakistan.
