PC Hospitality is set to introduce a new benchmark in luxury hospitality with the planned soft opening of Pearl-Continental Hotel Attabad Lake, Hunza for May 2026, in collaboration with Road & Story, its strategic development partner.
Nestled along the pristine banks of Attabad Lake, the hotel offers a rare combination of
natural beauty and refined comfort. Surrounded by towering mountains and crystal-clear turquoise waters, the property offers panoramic views from its rooms, dining venues, and public spaces, positioning it among Pakistan’s most scenic hospitality destinations.
The hotel will commence operations with an initial inventory of 35 well-appointed rooms and one signature restaurant, offering guests a curated experience of comfort, cuisine, and personalized service. Upon full completion, the property is will feature a total of 117 rooms, several dining outlets, versatile banquet and event spaces.
Designed to cater to both leisure and corporate travelers, Pearl-Continental Attabad Lake blends contemporary architecture with the region’s natural landscape. The property aims to deliver five-star hospitality standards, complemented by immersive experiences that celebrate the unique culture and beauty of Gilgit-Baltistan.
Speaking on the upcoming opening, Mr. Bastien Blanc, CEO PC Hospitality shared:
“Pearl-Continental Attabad Lake represents our continued commitment to expanding
premium hospitality experiences in Pakistan’s most breathtaking destinations. This property is not only a hotel, but a destination that offers guests an opportunity to connect with nature while enjoying world-class service and comfort.”
Sharing the developmental prespective, Mr. Yasar Rashid, CEO, Road & Story added, “ The property has been developed in line with modern international sustainability and enviornmental standards and incorporates accessibel design principals. The collaboration with PC Hospitality reflects a shared commitment to make Pearl Continental Hotel & Resort at Attabad Lake a defining addition to the country’s hospitality sector.””
With its strategic location and exceptional offerings, the hotel is expected to attract both domestic and international travelers seeking luxury, tranquility, and adventure in Northern Pakistan.
About Road & Story
Road & Story is a specialist tourism, hospitality, and real estate development firm dedicated to creating sustainable, experience-driven destinations. With a focus on market-driven development and community impact, the company aims to contribute to the growth of Pakistan’s tourism landscape while connecting local destinations to global audiences.
About PC Hospitality
PC Hospitality, Hashoo Group’s hospitality division, is one of Asia’s leading conglomerates, with a diverse portfolio spanning hotels, restaurants, education, and travel services. With over 60 operating and upcoming hotels, its brands include the luxury PC Signature, Pearl- Continental Hotels & Resorts, and PC Residences; the premium PC Legacy; and midscale to budget options such as Hotel One, Hotel One Vogue, and Roomph. The PC Connoisseur
Collection features over 50 renowned dining destinations, including DumPukht, Sakura,
Bukhara, Marco Polo, and Tai Pan. Complementing its hospitality offerings, Pearl Tours &
Travel delivers seamless car rental and travel solutions and holds the Destination of the
World franchise. With its five campuses, the Hashoo School of Hospitality is dedicated to nurturing future industry leaders through comprehensive graduate and diploma programs.
