UFC GYM, the rapidly expanding global fitness brand inspired by UFC®, the world’s premier mixed martial arts organization, today announced it is officially entering the Pakistani market with the launch of two new locations. The expansion will be led by newly appointed master franchise holder Premier Sports Group. The announcement was made at the FIBO Global Fitness, the world’s leading trade show for fitness, wellness, and health, currently underway in Cologne, Germany.
The initial rollout includes a premium facility located in Islamabad, alongside a flagship facility in Lahore – marking a significant milestone in UFC GYM’s continued international growth strategy.
UFC GYM will introduce its signature “Train Different” philosophy—blending elite athletic training with accessibility for individuals of all ages, fitness levels, and backgrounds. The facilities will offer private training from UFC certified trainers, signature classes, youth programs and a comprehensive mix of strength & conditioning, cardio training, functional fitness, and mixed martial arts-inspired programming.
“Pakistan represents an exciting and strategic opportunity for UFC GYM as we continue to expand our global footprint,” said Donnie Oliver, Executive Vice President – International Franchise & Global Fitness Operations, UFC GYM. “We are proud to partner with Premier Sports Group to bring our Train Different philosophy to a dynamic and rapidly growing market. With their local expertise and shared commitment to excellence, we are confident these first locations in Islamabad and Lahore will set a new standard for fitness in the region—delivering a world-class experience that is both high-performance and accessible to all.”
Premier Sports Group, a newly established platform focused on bringing global sports and fitness brands to Pakistan, will lead the development of flagship UFC GYM locations, alongside a broader strategy aimed at scaling the brand nationwide.
As the official master franchise holder, Premier Sports Group will oversee development, operations, and future expansion across Pakistan. The group aims to establish UFC GYM as a leading fitness brand in the region by delivering a high-performance yet inclusive training environment.
“Our goal is to set the benchmark for fitness services in Pakistan,” said Ali Jan Shaukat, CEO, Premier Sports Group. “By combining UFC’s global appeal with our deep understanding of the market, we are developing facilities that bring international standards of training, infrastructure, and experience to Pakistan. Our spaces are designed for everyone – from first-time gym members to elite athletes.”
The announcement coincides with Premier Sports Group’s presence at FIBO, where the team is engaging with global fitness leaders and potential partners, including collaborations in equipment, nutrition, and performance training.
For more information, visit www.ufcgym.pk and follow UFC GYM PAKISTAN on social media.
Media Contact:
Fatima Imtiaz, Head of Media and Marketing
Premier Sports Group
About UFC GYM
UFC GYM® is the first major brand extension of UFC®, the world’s premier MMA organization, created in alliance with developers of many of the world’s most successful fitness brands. As the first to unite the benefits of MMA with fitness, the brand is not what you expect and more than you can imagine. UFC GYM’s TRAIN DIFFERENT® approach provides members with the ultimate fitness experience and programming that secures results for all ages and training levels. With over 170 locations opened and 700 additional locations currently in development globally, UFC GYM has revolutionized the fitness industry and positively impacted countless lives worldwide. UFC GYM offers the opportunity to own and operate a franchise domestically and internationally. For more information, please visit www.ufcgym.com.
About PREMIER SPORTS GROUP
Premier Sports Group is a Pakistan-based fitness and sports management company focused on bringing world-class fitness concepts to the region. Premier Sports Group is the master franchise holder of UFC GYM Pakistan. For more information, please visit www.premiersports.pk.
