British pop sensation Dua Lipa has reportedly taken legal action against Samsung Electronics, seeking at least $15 million in damages over the alleged unauthorized use of her image in commercial advertising materials.
According to court documents, the lawsuit claims Samsung used a copyrighted backstage photograph of the singer on the packaging of its television products without obtaining proper authorization. The image, reportedly titled “Dua Lipa – Backstage at Austin City Limits, 2024,” was allegedly displayed in a way that suggested the global music star had endorsed or promoted the company’s products.
The complaint further states that the photograph is fully owned and protected under Dua Lipa’s intellectual property rights, and that the image was used commercially without her consent. Legal representatives for the singer argue that the unauthorized use of her likeness allowed the company to benefit financially while potentially misleading consumers into believing there was an official partnership or sponsorship agreement in place.
The case was reportedly filed in a federal court in California on Friday. The lawsuit accuses Samsung of violating image rights, copyright protections, and publicity laws by allegedly profiting from the singer’s identity and public reputation without permission.
The dispute has quickly attracted widespread attention online, with entertainment and legal analysts pointing to the growing number of celebrity image-rights cases involving major global brands. Experts say companies increasingly face legal risks when using recognizable public figures in promotional campaigns without clear licensing agreements or contractual approval.
Neither Dua Lipa nor Samsung Electronics had publicly issued a detailed response regarding the allegations at the time reports emerged.
