Pakistanis increasingly turned to digital payment methods during Eid ul Azha 2026, spending more than Rs. 34 billion online to purchase sacrificial animals. The trend highlights the growing adoption of digital financial services across the country.
According to data released under the State Bank of Pakistan’s Go Cashless campaign, digital payment facilities were expanded to 123 cattle markets nationwide. The initiative encouraged buyers and sellers to use modern payment methods instead of cash transactions.
During the campaign, more than 481,000 digital transactions were recorded. This represented a significant increase compared to the previous year, when around 65,000 transactions worth Rs. 4.6 billion were processed through digital channels. The sharp rise reflects growing public confidence in cashless payment systems.
Participating banks played an important role in facilitating the process. Customers were able to make payments through QR codes, mobile banking applications, and other digital platforms. Banks also provided biometric onboarding services, making it easier for individuals to access financial services.
The initiative benefited not only buyers but also farmers, livestock traders, and service providers. As part of the campaign, approximately 12,500 new bank accounts were opened, helping more people become part of the formal financial system.
Officials believe the success of the campaign demonstrates increasing trust in digital banking and online payment solutions. The growing use of technology in cattle markets shows how digital services are becoming a part of everyday economic activities in Pakistan.
The State Bank views the campaign as an important step toward promoting financial inclusion and reducing dependence on cash transactions. Experts say the strong response during Eid ul Azha highlights Pakistan’s continued progress toward a more digital and cashless economy.
