PC Hospitality has secured two prestigious honors at the Pakistan International Food & Restaurant Awards (PIFRA), a powerful validation of the group’s culinary mastery, forward-thinking hospitality models, and the expansion of its boutique luxury portfolio.
The double victory highlights a pivotal moment for PC Hospitality’s two standout pillars: the legendary Mughal fine-dining institution, Dumpukht by Pearl-Continental, and the ultra-exclusive boutique hospitality line, the PC Signature Collection.
For over two decades, Dumpukht by Pearl-Continental has reigned supreme as Pakistan’s ultimate culinary destination. PIFRA’s recognition underscores a soaring market appetite to see this iconic brand grow. Responding to this immense demand, PC Hospitality is actively scaling Dumpukht’s footprint. Building on the landmark franchise agreement signed last year with GBB, the brand is set to capture major domestic metropolises before making its highly anticipated leap beyond borders into the Kingdom of Saudi Arabia (KSA).
Simultaneously, the award bestowed upon PC Hospitality’s boutique luxury division reinforces the absolute uniqueness of the PC Signature Collection. Far from a traditional hotel stay, the collection curates elite, narrative-driven properties that serve as individual masterpieces. Anchored by the historic grandeur of the Cecil Hotel by Pearl-Continental and the contemporary sporting elegance of Rumanza by Pearl-Continental, the PC Signature Collection addresses an elite market segment demanding distinct heritage, rich culture, and tailored luxury.
Commenting on the dual milestone, Bastien Blanc, Chief Executive Officer of PC Hospitality, stated:
“These awards are a direct reflection of our team’s relentless pursuit of excellence. The appetite to grow Dumpukht, both at home and across the region, proves that authentic, high-end culinary heritage is timeless. Concurrently, the growth of the PC Signature Collection validates our vision for the luxury segment: discerning travelers no longer want cookie-cutter hotels as they look for unique, curated stories. With our newest boutique addition, Arena by Pearl-Continental, launching in the coming weeks, we are firmly cementing our position as the architects of modern boutique luxury in Pakistan.”
This double PIFRA win further consolidates PC Hospitality’s leadership as the country’s premier hospitality conglomerate, boasting a diverse portfolio of luxury assets, destination resorts, premier restaurant concepts, and high-growth franchise networks.
About PC Hospitality
PC Hospitality, Hashoo Group’s hospitality division, is one of Asia’s leading conglomerates, with a diverse portfolio spanning hotels, restaurants, education, and travel services. With over 60 operating and upcoming hotels, its brands include the luxury PC Signature, Pearl-Continental Hotels & Resorts, and PC Residences; the premium PC Legacy; and midscale to budget options such as Hotel One, Hotel One Vogue, and Roomph. The PC Connoisseur Collection features over 50 renowned dining destinations, including DumPukht, Sakura, Bukhara, Marco Polo, and Tai Pan. Complementing its hospitality offerings, Pearl Tours & Travel delivers seamless car rental and travel solutions and holds the Destination of the World franchise. With its five campuses, the Hashoo School of Hospitality is dedicated to nurturing future industry leaders through comprehensive graduate and diploma programs.
