Pakistan is taking a big step in the world of digital entertainment. Federal Minister Ahsan Iqbal announced that the government is working on its own Over-The-Top (OTT) streaming platform. This homegrown service, similar to Netflix, will focus on showing Pakistani dramas, films, and other creative content to audiences around the world.
The minister also shared that Pakistan is in talks with Netflix and other major global streaming companies. These discussions aim to give Pakistani productions better visibility and more opportunities on international platforms. This dual approach shows the government’s desire to promote local stories both at home and abroad.
Details like the platform’s name, launch date, pricing, and full content library are not yet public. However, the project is expected to strengthen Pakistan’s digital entertainment industry. It will help creators, actors, and producers reach millions of viewers, especially in countries with large Urdu-speaking populations.
Industry leaders, such as ARY Digital CEO Salman Iqbal, have welcomed the idea of a local platform. They believe Pakistan has the talent and technology to build something successful on its own. A strong local OTT service can create jobs and reduce reliance on foreign platforms.
