In today’s advertising landscape, brands are increasingly adopting unique approaches to promote themselves. Flipkart, the renowned E-commerce company, has recently attracted widespread attention for its unconventional billboard marketing.
The billboard, strategically positioned amidst advertisements from other well-known brands such as Samsung, Puma, ASUS, Sony, Campus, and Selection Plus in the electronics sector. It stands out with its vibrant yellow board. Pranav Mailarpawar, shared the picture on twitter. It features the caption: “There are 7 ads around us. Har ad me jo dikhta hai, wo Flipkart pe milta hai!” (What you see in every ad, you can find on Flipkart!).
Since its posting, the tweet has amassed an impressive 8.3 lakh views, leaving netizens impressed by Flipkart’s marketing ingenuity.
Netizens have lauded Flipkart’s innovative approach and creative strategy to showcase its presence amidst competitors while highlighting the extensive product range available on their platform.