International Youth Day is an annual celebration of the resilience and enthusiasm of the young minds shaping our world’s future. The energy and potential of the younger generation must be harnessed for the greater good. Presently, a staggering 64% of our nation’s population is under the age of 30, with an impressive 29% falling within the dynamic age bracket of 15 to 29 (UN Population Fund Report, 2017). These striking statistics underscore Pakistan’s vast reservoir of untapped potential – a potential that yearns to be unleashed, igniting a transformational era for a vibrant and youthful Pakistan.
One person who fervently believes in the power of youth empowerment is Farrukh Amin, CEO – Unity Foods Limited (UFL). He said, “To me, the youth are not only the leaders of tomorrow; they are the superheroes of today. Like seeds sown in fertile soil, these young souls hold the promise of a brighter tomorrow.”
The essence of UFL’s vision lies in nurturing a future where youth emerge as catalysts of societal metamorphosis, spearheading noble causes like eradicating hunger and fostering sustainable living. UFL is committed to the United Nations’ Sustainable Development Goals (SDGs). These goals are a blueprint for a better future for all, and UFL is proud to be a part of the movement to achieve them.
In line with its dedication to the United Nations’ Sustainable Development Goals, UFL also participates in various community development projects. From supporting local infrastructure improvements to engaging in environmental conservation initiatives, the company aims to instill a sense of responsibility and stewardship in the youth towards their communities and the planet.
It may have been repeated a number of times but it is a fact that the youth are the future of our world. They are the ones who will shape our societies, solve our problems, and create a better future for all. As a food manufacturing company, we believe that it is our responsibility to provide the youth with the nutritious food they need to reach their full potential. We know that food is more than just sustenance. It is also fuel for our bodies and minds. When we eat nutritious food, we have the energy to learn, grow, and make a difference in the world. We believe that every child deserves the opportunity to be a hero of their destiny. That is why we are committed to making nutritious and wholesome food that is affordable and accessible to all. Through a steadfast commitment to quality and nutritional value, each product we offer becomes a weapon in the fight against hunger and malnutrition.
In addition to providing nutritious food, we also want to help the youth develop healthy eating habits. We want to help the youth connect with their food. We believe that when people understand where their food comes from and how it is made, they are more likely to make healthy choices. That is why we work with farmers to ensure that our food is produced sustainably and ethically.
UFL is committed to cultivating the next generation of leaders in Pakistan. We have hired over 175 young people to join our workforce, and we are committed to helping them reach their full potential through mentorship, training, and development. We believe that the youth are the future of our country, and we are proud to be a part of their journey.
As we celebrate International Youth Day with exuberance, let us rally towards empowering the youth of Pakistan as this day not only serves as a celebration of the youth’s resilience and enthusiasm but also acts as a call to action for individuals and organizations like UFL to invest in their future. By nourishing their bodies and minds with nutritious food, fostering education and skills, promoting entrepreneurship, and supporting mental well-being, UFL aims to empower the youth to become drivers of positive change. Together, we can bring out their full potential and build a Taqatwar Pakistan that stands as an inspiration of hope and prosperity. For it is through unity, passion, and commitment to a better world that we can truly feed the future.
By
Salman Yousuf
Chief Marketing Officer
Unity Foods Limited
#Unity foods
#International youth day
