Adobe, a leader in creative software, is witnessing substantial usage of its generative image tools, with customers generating a total of three billion images, one billion of which were produced in just the last month. Adobe has made significant strides in generative technology, emphasizing its commitment to ensuring the legality of generated images.
Their latest tools, announced recently, include a feature called “Generative Match.” This feature allows users to generate images from text input, similar to their earlier tool. However, it also enables users to upload a small set of images (as few as 10 to 20), serving as the basis for generating a plethora of images. Adobe’s aim is to simplify the process for big brands by allowing them to upload a handful of product or character images. The generative technology can then automatically create hundreds or even thousands of images tailored for various purposes, including websites, social media campaigns, and print advertisements.
Ely Greenfield, Adobe’s Chief Technology Officer for digital media, explained that this approach streamlines what was previously a manual process involving the capture and processing of numerous images. While some aspects of photography are transitioning to virtual photography, where images are generated from scratch, there is also a growing need for traditional photography and creative work followed by adaptations using generative technology.
In addition to the image generation tools, Adobe has also introduced tools for creating vector graphics (commonly used for logos and product labels) and templates for brochures and other materials. Importantly, Adobe has indicated that the pricing structure will remain consistent with the previously disclosed increases from September, ensuring transparency and stability for its users.