In January of last year, Aqsa Ajmal, an industrial design graduate from the NUST School of Art, Design & Architecture (SADA) made headlines when she was named one of six global finalists for the prestigious Lexus Design Award.
With her novel project “Pursewit,” a sewing machine for the visually impaired, she has gained the distinction of becoming the first Pakistani to achieve the milestone.
In the last week of January, Lexus named the finalists for the 2020 edition, who were chosen from a record-breaking 2042 entries from 79 countries. The ideas were chosen for their representation of the car brand’s three main principles: Anticipate, Innovate, and Captivate, with a focus on design that leads to a better tomorrow.
Ajmal’s ‘Pursewit’ is ergonomically built, with specially-implemented features that make it easy to use for the differently-abled from lower socioeconomic backgrounds.
