The British Broadcasting Corporation has announced the closure of the Urdu radio service as it tries to move toward the latest mode of communication, besides cutting annual expenditures.
Launched in 2004, the BBC Urdu Radio service was followed by a large number of Pakistanis, who considered the platform the most credible source for daily updates.
In a recent clip shared by Britain’s national broadcaster, it said the two-decades-long journey of radio broadcasting in South Asian countries comes to an end, and the last of the bulletins will be aired today.
BBC Urdu, however, revealed that the organization is not ending its entire services in Pakistan, as it is moving to adopt innovative approaches to communicate with its audience and will carry out journalistic duties in the coming years.
